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Bus Passenger Advertising Benches consist of 4-color process, silk-screened posters affixed to the backrest area of bus benches. They are located at bus stops within metropolitan areas at high traffic intersections.
Advertising Benches are primarily used to reach pedestrian and vehicular traffic, as well as bus riders, in metropolitan markets. Used to reach specific demographic segments as well as mass-market coverage. They can also be effective as point-of-sale vehicles near supermarkets, shopping malls, movie theaters, tourist attractions, and so forth.
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